Serpstat Vs Semrush: Which is Best? {SEO Tool Comparison 2022}

Implementing great SEO practices ensures that your business ranks among the top search engine results. But what to do when there are so many options when it comes to SEO tools? Therefore, to help you out, we have decided to review and compare the two topmost SEO tools: Semrush and Serpstat.

So, in this post, we will compare Serpstat vs Semrush, to analyze which one is better and can boost your strategy.

So, let’s get started with head to head comparison between both of them.

Serpstat Vs Semrush: A Detailed Review

Let’s talk about the pros and cons of both SEO tools.

Semrush

Serpstat

Semrush & Serpstat Feature Comparison

Let’s have a look at the main features of both Serpstat vs Semrush.

1. Keyword Research

Both of them offer a keyword research tool that helps you optimize your campaigns. For organic search, the keyword research tool will showcase relevant keywords, offer new ideas for content, and improve old or existing content. For paid search, these tools will help you target the highest-volume keywords. Moreover, you can use keyword gap analysis to know more about your competitors’ organic and paid keywords.

Semrush and Serpstat offer data for each keyword which involves search volume, keyword difficulty, and CPC data. Apart from this, these tools offer related keyword functionality to find out more keywords to target.

Apart from similarities, there are important differences between the tools:

• Semrush’s Keyword Magic Tool offers more data points and filtering options.
• The keyword research tools in Semrush are more intuitive and offer ease of use.
• Serpstat has a bigger keyword database than Semrush.

2. Backlink Analysis

Backlink analysis helps you monitor your website’s domain authority and offer new content opportunities. You can implement Semrush and Serpstat to analyze your backlink profile and find the individual pages with the most backlinks.

The backlink reports in Semrush and Serpstat show you the same data. Major data points include referring domains, total backlinks, follow/no follow links, and domain authority.

When it comes to backlink analysis, Semrush is the better tool for analyzing your backlinks. It has a huge backlink database and shows more backlinks in its report. Apart from that, Semrush is a more dynamic and flexible tool with various filtering options.

3. Rank Tracking

Serpstat vs Semrush rank tracking functionality helps you monitor the performance of your keywords in Google’s SERPs. This tool also shows how your website ranks against your competition.

Semrush and Serpstat both offer the same features, such as monitoring your keyword’s ranks. Both rank trackers provide data that analyzes the performance of your keywords, including rank distributions, position changes, and top competitors. 

Besides this, both tools offer fresh ranking data, along with mobile & desktop monitoring capabilities and geography-specific rank tracking.

However, the Semrush keyword rank tracker is better as it offers additional features that keep your search analysis handy. These features offer a featured snippet report, more data visualizations, and more sophisticated filtering.

Furthermore, one major limitation of Serpstat is that it doesn’t have a graph representation to showcase your keyword rankings over time. Without this, analyzing significant keyword ranking trends becomes challenging.

Competitive Analysis

Semrush and Serpstat’s competitive analysis functionality helps you find your competitors and reveal their marketing tactics.

a) Competitor Keyword Analysis

Competitor keyword analysis tracks the keywords that drive the most traffic for your competitors and also showcases their paid advertising tactics. 

For example, suppose you target a category for SEO. In that case, you can find keywords where your competitors beat you and utilize this information to create new content or optimize existing pages.

Semrush and Serpstat both offer keyword gap analysis tools. These help you compare your keywords with competitors for organic and paid searches. This feature allows you to check common and unique keywords and analyze their volume, keyword difficulty, and CPC. 

Apart from that, you can discover which keywords are trending and which keywords you should avoid. Semrush’s keyword gap analysis is far more refined than Serpstat. Its filtering options make Semrush more helpful and ideal for keyword comparisons.

Keyword gap analysis offered by Serpstat is not as advanced as Semrush. However, Serpstat’s domain comparison functionality is more intuitive and visually more comprehensible.

b) Competitor Backlink Analysis

Semrush and Serpstat both analyze top competitors’ backlink profiles. You can make use of tools to know how your competitors get backlinks and see how they trend over time.

Both tools find valuable and relevant data on your competition’s backlinks. Key data points involve total backlinks, top pages, domain authority, and link attributes.

Semrush offers a backlink gap tool that Serpstat does not have. With the backlink gap functionality, Semrush discovers a domain that has backlinks to your competitors but not from you. Therefore, knowing about your competition and finding untapped backlink opportunities is a great method.

Pricing Comparison

Let’s have a look at Serpstat and Semrush pricing plans, including their free plans and free trials.

Semrush Pricing Plans

Semrush provides 3 pricing plans which include;

1. Pro
2. Guru
3. Business

Pro plan

The Pro plan is the starter plan. $99.95 per month. It includes

• 10,000 results per report.
• 3000 reports per day.
• Create up to 3 projects.
• Track up to 500 keywords
• Up to 100,000 pages to crawl.

Guru Plan

You have to pay $199.95 monthly for this plan. It includes

• 30,000 results per report,
• 5000 reports per day.
• Create up to 15 projects.
• Track up to 1500 keywords
• Up to 300,000 pages to crawl.

Business Plan

You have to pay $399.95 monthly for this plan. It includes

• 50,000 results per report.
• 10,000 reports per day.
• Create up to 25 projects.
• Track up to 5000 keywords.
• Up to 1,000,000 pages to crawl.

Semrush also offers a free plan with limitations. It includes.

• Allows you to set up 1 project.
• Help you track positions of up to 10 keywords
• Enable you to do a site audit for up to 100 pages per month
• Allows you to track up to 5 social media profiles, post to 2 networks, and schedule 10 posts.
• On-Page SEO checker (offer recommendations for 10 keyword units/ monthly)
• Domain & Keyword analytics ( get 10 results per report, 10 reports per day)

Serpstat Pricing Plans

Serpstat offers FOUR pricing options which are;

1. Lite
2. Standard
3. Advanced
4. Enterprise

Let’s briefly talk about them, including the limits.

Lite

It is the lowest plan of Serpstat, and for this plan, you have to pay just $69 per month. It includes

• 4,000 queries per day
• 10,000 results per report.
• 1 user can access your account.
• Access to mobile tracking.
• live chat support, etc.

Standard

For this plan, you have to pay $149 per month, and it covers everything from the ‘Lite’ plan. It also includes

• 5,000 queries per day.
• 30,000 results per report.
• Add up to 3 team members into your account and
• Access to branded reports.

Advance

For this plan, you have to pay $299 per month and cover everything from the ‘Standard’ plan. It also Includes

• 8,000 queries per day.
• 50,000 results per report.
• Add up to 5 team members to your account
• Access to phone support.

Enterprise

It is the ultimate plan from Serpstat, which costs $499 per month and has everything from the ‘Advanced’ plan. It also includes

• 12,000 queries per day.
• 75,000 results per report.
• Add up to 7 team members to your account, and
• Access to white label reporting.

Serpstat also allows a free plan with limitations. It Includes

• Search analytics: 10 queries per day
• Backlink Analysis: 10 queries per day
• Ten pages for the site audit
• Create one project

So Which one is affordable?

Serpstat is the winner, as it is much more affordable and cheaper as compared to Semrush.

Bottom Line

After thoroughly comparing Serpstat vs Semrush, Semrush is the best overall search tool available out there. It is loaded with features and data-packed solutions ideal for most digital marketers. Serpstat also offers the same basic features, but the tool is not that advanced.

• If you can pay more for more data and features, Semrush is your tool.
• If you are a beginner and need to track a high volume of keywords, Serpstat’s price-per-keyword makes it a very attractive option.

To explore both options, consider using Semrush and Serpstat free plans.