51+ Awesome Online Shopping Statistics & Facts to Know in 2022

Internet access and online shopping platforms make it easier for consumers to get things at their doorstep. Online shopping allows them to fulfill their needs whenever required. But do you know how fast this online shopping industry is growing??

If not, we can surely help you find some interesting online shopping statistics and facts to give you a clear idea about the online shopping market. Also, you can utilize them to develop unique marketing strategies to acquire more customers for your online business.  

So stick around with us, and we will uncover it all.

Let’s dive in.

51+ Awesome Online Shopping Statistics & Facts

a) General Online Shopping Statistics

• Worldwide eCommerce sales were supposed to reach $5 trillion in 2022 and $6 trillion by 2024. (Insiderintelligence)
  
  
• 69% of Americans have shopped online. (NPR, 2018)
  
  
• 25% of American shop online at least once every month. ((NPR, 2018)
  
  
• 53% of US teenagers like to shop on Amazon. (Piper Sandler, 2020)
  
  
• Due to Covid-19, eCommerce sales increased by 25%. (BigCommerce, 2021)
  
  
• Online grocery shopping by Americans increased from 36% to 55% during the first month of the covid-19. (Rand.org)
  
  
• The US alone has a total of 258.9 million digital buyers. (Statista, 2018)
  
  
• The total number of digital buyers in the US is expected to rise by more than 307 million in 2023. (Statista, 2018)
  
  
• On average, an online shopper from the US spends $3.46 per visit. (Tableau)
  
  
• 38% of global shoppers search for products on Amazon. (Wundermanthompson)
  
  
• A Raydiant study found that 56.6% of their survey respondents prefer to shop online rather than in person. (Raydiant study)
  
  
• 53% of consumers say free home delivery increases the chances of online shopping. (Gwi)

b) Mobile Shopping Statistics

• 67% of users like window shopping on their smartphones. (Ragtrader)
  
  
• 70% of people browsing online products through their mobile device will return and purchase within the first hour of seeing the product. (Forbes)
  
  
• 49% of people use their phones for online shopping. (99firms)  
  
  
• Around 77% of US consumers use mobile devices to compare prices while purchasing products from physical stores. (PR Newswire)
  
  
• 83% of people use some shopping app on their smartphones while shopping in a physical store. (Scandit)
  
  
• 65% of consumers check for price comparisons on their mobile phones while physically shopping in a store. (assets.kpmg)
  
  
• Retail mCommerce sales were predicted to hit $432.4 billion by 2022. (eMarketer, 2019)
  
  
• Mobile phones account for 61% of online store visits globally. Meanwhile, desktop devices only account for 30%. (DataReportal, 2021)
  
  
• 43% of mobile users rate online shopping as their top activity. (Statista)
  
  
• The total number of mobile shoppers in the US alone is expected to reach 187 million by 2024. (Statista)
  
  
• Only 45% of online retail sales came from mobile shopping. On the other hand, 61% of sales were made using desktop devices. (DataReportal, 2021)

c) Shopping Cart Abandonment Statistics

• 56% of all cart abandonments are due to unexpected product prices. (Shopify) 
  
  
• Because of an average abandonment rate of 68%, eCommerce businesses are losing 3 billion or more annually. (Tinuiti)
  
  
• In 43% of the cases, high shipping prices are the reason for cart abandonment. (tinuiti)
  
  
• 23% of users will abandon their shopping cart if they have to create a new user account before checking out. (Neilpatel)
  
  
• Sending three abandoned cart emails will result in 69% more orders than a single email (Omnisend)
  
  
• In research by moosed, they get 45% open rate on cart abandonment emails; with a click rate of 21%, 50% of them purchased the product. (Moosend)
  
  
• 54% of shoppers will make the purchase of their abandoned shopping cart after seeing a discounted price. (Neilpatel)
  
  
• In 2019 the online shopping industry faced 69.57% of cart abandonment. Which is the highest shopping cart abandonment rate since 2014 (68.07%). (Baymard Institute, 2020)
  
  
• 49% of consumers abandon their carts due to high extra costs. (Baymard Institute, 2020)
  
  
• Cart abandonment emails can have an average of 15.22% conversion rate. (Barilliance)
  
  
• 26% of consumers abandoned carts because of the lengthy checkout process (Baymard Institute, 2020) 
  
  
• 21% cart abandonment happens because order cost is not calculated while checking out. (Baymard Institute, 2020) 
  
  
• 6% of carts are abandoned due to less number of payment methods. (Baymard Institute, 2020) 
  
  
• Businesses can recover up to $260 billion in revenue by simply optimising checkout processes. (Baymard Institute, 2020) 
  
  
• Follow-up emails for abandoned carts have an open rate of 45%. (MailChimp, 2017)
  
  
• Shoppers who see remarketing ads are 70% more likely to get converted. (ReadyCloud Suite, 2018)

d) Online Shopping Statistics by Industry 

• The projections for the top online shopping categories globally are fashion ($759.5 billion), DIY ($590.7 billion), electronics and media ($542.4 billion), food, and personal care ($468.5 billion), and furniture and appliances ($362.9 billion). (Oberlo, 2021)
  
  
• In the Asia Pacific, the popular online shopping industries are packaged groceries (40%), home care (37%), fresh groceries (35%), and video games (30%). (Nielsen, 2018)
  
  
• 60% of consumers prefer online purchasing music, movies, books, and video games. (PwC, 2017)
  
  
• 30% of electronics and computer sales worldwide come from online purchases. (The Atlantic, 2019)
  
  
• Online shopping for household supplies grew by 24% due to Covid-19. (McKinsey & Company, 2020)

e) Online Shopping Statistics by Technologies

• Consumers waiting for a service agent to talk with. It only takes 11 minutes before they get frustrated and hang up. (Vonage)
  
  
• AI can boost average order values by 26%. (Salesforce, 2019)
  
  
• 27% of the global population uses voice chat. (Review42)
  
  
• 32% of voice assistant users used their smart speakers for product research. Meanwhile, 32% use them for pricing comparison. (Adweek, 2018)
  
  
• 10% of consumers using Alexa have tried voice shopping several times. (Forbes, 2018)
  
  
• The average order value on a desktop is 30% higher than on mobile. (Kiboecommerce)
  
  
• 90% of consumers believe that the mobile shopping experience can be improved. (Dynamicyield)
  
  
• Gamification can increase the customer acquisition rate by 700%. (Researchandmarket)
  
  
• 66% of consumers will shop more if they have used AR apps. (Thinksmobiles)

Conclusion

Hope you now have enough stats, facts, and information about online shopping that allow you to understand the user behavior and target them accordingly to achieve better results. That’s all for this online shopping statistics post; let me know which of the stat mentioned above excites you the most in the comment section below.