Serpstat Review: is it a Great SEO Tool for Marketers in 2022?

Serpstat is an online SEO toolkit that you can use to expand your business. Due to the wide range of tools, it is gaining immense popularity in the market. 

The major reason behind its success is its affordable price, making it easy and pocket-friendly for startups or small businesses to buy it.

Because of its hype, we have decided to write a thorough Serpstat review, so continue reading to know its usefulness for your business.

Let’s get started 

What is Serpstat?

Serpstat was launched in 2013 as a keyword research tool. Later on, it evolved into a full-fledged SEO & PPC analysis product. Serpstat’s statistics show its constant progress. Not only this, Serpstat’s database has over 6 billion keywords, 63 million ads, and 3.9 billion search suggestions. Its keywords database competes with major SEO companies like Ahrefs and Moz.

Before we have a look at its features, have a look at its pros and cons.

Serpstat Pros & Cons

Let’s move further in this Serpstat review and understand its features.

Features of Serpstat Explained

Serpstat offers many features that help you implement SEO strategies more quickly and effectively.

Here’s a list of some awesome features you get with Serpstat.

A) Domain analysis

Serpstat allows you to do competitor keyword research to a great extent. To get started, you need to enter the competitor domain URL and find all the keywords for which the blog/site is ranking. Due to its huge database, it shows ranking for thousands of keywords.

Regarding accuracy, as you may know, Google Analytics is the only tool to determine the amount of traffic you’re receiving. Not only this, but it also shows you the list of the top pages if you scroll down a bit.

This overview section shows the number of backlinks, and the domain’s referring pages. It also reveals the organic traffic trend graph and the site’s top competitors in SERPs.

If you want to dig deeper, you can click on these individual modules and find the data further.

B) Missing keywords

This feature allows you to discover a list of keywords that competitors to the researched page rank in the top 10 search results. Enter the URL of any popular blog posts on your blog, and it’ll show all the other keywords you should be ranking for and aren’t compared to other competitors.

Targeting these missing keywords in your articles helps you generate more traffic. Make sure, while writing a post, you consider the top 5 competitor results for your keyword. So, you have a competitive edge that you can use to beat your competitors. Don’t forget to target those keywords your competitors missed in your content.

C) SEO research

Serpstat SEO research helps you find all the keywords for which a site is ranking. You need to enter a particular page URL to discover its position on Google (along with the keyword volume, position, CPC, and other data).

This is useful while stealing your competitor’s keyword data and getting a headstart on your new blog. Serpstat has databases of every country in the world. Keywords shown by the tool can also be quickly sorted and filtered based on the following aspects.

• Search volume according to Google Adwords
• Domain’s position for a keyword
• CPC
• Number of results
• Competition level
• Number of words in a keyword
• Special elements in SERP
• Filter toponyms
• Misspelled keywords
• Duplicated positions
• Keywords
• URL
  

You can add filters and set conditions using AND or OR. Serpstat filter feature is very powerful compared to other competitor research tools in the market. Additionally, you can incorporate as many conditions as you want to show the desired keyword results for your blog content. 

Once you understand the process of digging keywords using these filters, you can easily rank higher.

Apart from the competitor keyword research feature, this SEO tool also offers a domain vs domain feature. Using this feature, you can compare numerous domains with their keywords and traffic.

This tool is also handy if you want to rank for the keywords your competitors are all ranking or targeting. it can do it as the tool indicates the common keywords for ranking the compared sites. 

It is a robust tool as it shows you the topic you need to cover to compete with your competitors.

It also shows a tree view that allows you to check your page’s positions and enhance the ones just behind the first page.

Unlike Ahrefs, which only shows the top pages, and to know the keywords of these top pages, you have to dig through them individually.

But Serpstat shows the top pages, and their keywords are on a single page in a tree view.

D) Text analytics tool

As we have mentioned in the beginning, Serpstat is an all-in-one SEO toolkit, and lately, one more feature has been added to this toolkit is “Text Analytics”. Text analytics is a part of “keyword clustering”, which we have seen above as they are interlinked.

You can’t do text analysis without keyword clustering; it’s as simple as that. But what does Text analytics do? Text Analytics offers an in-depth content analysis of your website and your competitor’s sites for a breakdown of analyzed page optimization.

Simply put, Text Analytics allows you to optimize the content on your page to rank for clusters groups instead of keywords. It permits you semantically optimize your page for higher search rankings.

Not only that, based on the top 10 search results of all keywords in Google search (by analyzing your competitor’s data), it shows you a ton of highly relevant keywords to utilize within your content i.e

• At title level
• H1 level and
• Body level

All in all, it allows you effortlessly optimize your existing pages (or upcoming blog posts) in a better way to earn higher rankings on Google.

E) PPC research

PPC research is beneficial for those who run Google ads.

It displays paid competition and lets you discover your competitors’ paid keywords and ads. It also lets you identify gaps in your PPC campaigns to save time and money.

The PPC research feature is very much like SEO research. Instead of organic keywords, this feature shows all the keywords your competitors are targeting for operating their paid campaigns on Google AdWords.

The domain vs domain feature in PPC research helps you compare two or more domains regarding their targeting and traffic. But this feature is only useful if you push paid traffic to your landing page or blog.

F) Keyword research

With keyword research, you can check the keywords’ effectiveness that you already have in your mind. Not only this, but you can also discover relevant keywords by entering the target keyword you desire to use in the search box.

It shows you some of the ad keywords. Along with that, the tool also shows the trends of the keywords. The data is offered to you by Google Trends. By analyzing the trends graph, you can decide whether creating the content targeting the keyword would be worthwhile for you in the coming future or not.

It also shows you the top 20 organic competitors for the keyword along with the keyword competitiveness for the keywords.

G) Rank tracker

The Serpstat also comes with a rank tracker that allows you to track your domain for the keywords. This feature will be beneficial for you to keep track of whether your link-building efforts are driving good results or not.

By default, the domain position for the keywords is refreshed daily. The ranking positions of the site are shown in the graph view. Also, top gainers and losers are shown. By seeing this, you can accurately decide what content serves well and what needs some SEO.

Rather than purchasing a separate tool like SERPbook for tracking your keywords, this inbuilt feature seems feasible.

H) Backlink analysis

Serpstat offers the backlink data of a domain along with its metrics called SDR (Serpstat Domain Rank). It is pretty similar to the Moz DA metrics. It scores the web pages based on the quality of the backlinks.

The tool also indicates the top domain pages with their backlinks. You can also see the anchor text of the backlinks of any domain. Moreover, you get to know your competitors’ topic ideas that are demonstrated to get backlinks if you write about them. 

I) Site audit

This feature allows you to audit your site and even one particular page for any on-page SEO errors and suggests fixes. It analyzes some on-page SEO aspects of the site like page errors, meta description, header tag usage, above-the-fold content issues, page speed, duplicate content, duplicate title, redirections, accessibility, and more.

Based on these factors, Serpstat gives an SDO score for your site. To ensure a good on-page SEO on your site, you have to get an SDO score of above 80 or perhaps 90.

The tool will also provide suggestions to enhance the on-page SEO and usability of the site.

If you are performing site audits for your clients, you can export the site audit in PDF reports and mail them.

Serpstat Site Audits Feature is incredible as it lets you run daily site audits. To avoid SEO or technical issues, you can get those audits mailed to your email account to make changes to your site quickly.

What makes it best is that this Site Audit feature also shows recommendations.

What does it signify? It simply signifies that, for every blunder you find on the Serpstat site audit feature, you will also get recommendations on how to fix your errors along with the pages where errors were found.

What kind of errors does Serpstat detect?

It detects all technical and SEO-related issues on your website that can be smoothly identified and fixed using the Serpstat site audit feature.

Here are some of the errors you can easily detect using it;

• Page status codes
• Server parameters
• Loading speed (it also suggests what is causing slow loading time issues on your site so you can quickly fix them to improve your site speed)
• Redirects (301 redirect issues and other redirect-related issues)
• Indexing (not indexing issues, crawling issues etc.)
• Titles and Headings (missing titles, lengthy titles and headline-related issues)
• Meta tags (missing meta tags, lengthy meta tag issues etc.)
• Backlinks (broken links, toxic links etc.)

Serpstat provides you access to 5 amazing tools ranging from rank tracking, backlink analysis, keyword research, and site audits to competitor research to seamlessly get better search rankings on Google.

Customer Support

Serpstat offers great customer support. You can contact customer support whenever you need assistance using their live chat feature. Also, at the time of onboarding, both basic and advanced help to walk you through the configuration process and assist you in getting the best out of all the features.

Paid users get extra support with the advanced onboarding, which contains all the basic onboarding training and a committed virtual assistant who will help you get started.

Pricing

Serpstat is an affordable SEO toolkit that shows you the following pricing plans.

1. Lite
2. Standard
3. Advanced
4. Enterprise

Here are the details of their plans with limits.

1. Lite ($51.275m with Yearly Subscription): This is the starter plan from Serpstat, which supports 4,000 queries per day, 10,000 results per report, and 15,000 tracked keywords. It’ll come with access to premium features like missing keywords and others. You can audit up to 150,000 pages with this Plan. This Plan is suitable for beginners.

2. Standard ($111.75/m with Yearly Subscription): This Plan offers 5,000 queries per day, 30,000 results per report, all the premium features like cluster research and missing keywords, access to API, and 60,000 tracked keywords. You can audit up to 400,000 pages with this Plan. You can add up to 3 members. This Plan is suitable for a growing blogger who wants to take his blogging career to the next level.

3. Advanced ($224.25/m with a yearly subscription): This Plan contains everything from the ‘Standard’ Plan, and you’ll get 8,000 queries per day and 50,000 results per report. You can audit up to 1,250,000 pages with this Plan. With this Plan, you can add up to 5 team members to your account, which is ideal for small businesses and agencies.

4. Enterprise ($374.25/m with a yearly subscription): This expensive Plan from Serpstat offers you access to everything from the ‘Advanced’ Plan, and you’ll get 12,000 queries per day and 75,000 results per report. You can audit up to 2,500,000 pages with this Plan.

With this Plan, you can add up to 7 team members to your account and get access to white label reporting. This Plan is best suited for agencies.

Conclusion

After reading this Serpstat review, we can say one thing: Serpstat is a great SEO tool. It offers all the features you need, whether a beginner or an agency. And it’s more competitively priced than its main competitors.

However, the features themselves are a hybrid bag. The SEO site audit feature is super cool. But sometimes, their SEO competitor analysis feature is faulty and buggy. Therefore, we recommend you have a 7-day trial to understand its features and decide how it is.