61+ Digital Marketing Statistics You Should Know in 2022

Digital marketing has come a long way in recent years, with more businesses adopting digital marketing techniques to reach their target market. In this article, we will take a look at some of the most popular digital marketing statistics to give you an idea of just how pervasive digital marketing has become.

61+ Useful Digital Marketing Statistics

As we have mentioned above, digital marketing is booming, and knowing its statistics will you build a great digital marketing strategy. We have classified them into different categories, so let’s have a look at them one by one.

A) General Digital Marketing Statistics

• 75% of marketers improved their company’s credibility and trust with digital marketing techniques. (Content Marketing Institute, 2020)
  
• 45% of organizations don’t have a specified digital marketing strategy. (Smart Insights, 2020)
  
• Marketing teams that document their strategy are 313% more likely to report success than those that do not. (CoSchedule, 2019)

B) Visual Content Statistics

• 74% of surveyed online marketers said they used visuals in their content over 70% of the time. (Venngage, 2020)
  
• Visual content is the biggest challenge for 23.7% of content marketers. (HubSpot, 2020)
  
• 34% of marketers create their graphics. (Venngage, 2020)
  
• 28% of marketers spend up to 5 hours per week making visual content. ( Venngage, 2020) 

C) Blogging Statistics

• Blog content creation is a top priority for 55% of marketers (HubSpot, 2018)
  
• Blog posts with 2000+ words are more likely to have strong SEO results. (OptinMonster, 2020)
  
• Articles that have images get 94% more views than their visual-lacking counterparts. (Jeff Bullas, 2018)
  
• Organizations that prioritize blogging attain 13x the ROI of those that do not. (HubSpot, 2020)
  
• 48% of companies with a content marketing strategy do blogging. (HubSpot, 2021)
  
• Content marketing costs 62% less than conventional marketing and generates 3x as many leads. (99 Firms, 2019)
  
• 60% of people buy a product after reading a blog post. (Demand Metric, 2022)

D) Landing Pages Statistics

• Companies with 30 or more landing pages yield 7 times more leads than those with fewer than 10. (HubSpot, 2022)
  
• On average, adding videos on landing pages increases conversions by 86%. (Wordstream, 2018)
  
• Adding videos to landing pages can enhance conversions by up to 86%. (EyeView, 2022)
  
• Companies with over 40 landing pages typically yield 12x more leads than ones with 1 to 5 landing pages. (HubSpot, 2022)

E) Photos Statistics

• On average, posts with pictures get 650x more engagement than text-only posts. (Medium, 2018)
  
• 88% of marketers stated they added images in more than 50% of all published articles. (Venngage, 2019)
  
• When information is combined with images, people have 65% of the information rather than 10% without. ( Brain Rules, 2022)
  
• The brain processes image 60,000 times faster than text. (Piktochart, 2018)

F) Video Statistics

• By 2023, 83% of the world’s internet traffic will be through video. (Biteable, 2020)
  
• 86% of marketers utilize video as a content tool. (Oberlo, 2020)
  
• Companies that use video content in their marketing strategy experience a 41% growth in traffic through web searches. (Forbes, 2018)
  
• Product videos can boost purchases by 144%. (StacksandStacks, 2018)
  
• 88% of marketers are satisfied with the ROI of their video marketing efforts on social media. (Animoto, 2018)

• As of 2018, 35% of marketers utilize live video on social media (SocialMediaExaminer, 2018)

G) Social Media Statistics

• More than 50% of the world is now active on social media. (Smart Insights, 2020)

• On average, social media users spend more than 2 hours a day on social media. (Global Web Index, 2020)

• 75% of marketers state their social media marketing efforts have improved traffic. (Ignite Visibility, 2018)

• 97% of digital consumers have used social media within the last month. ( Hootsuite, 2020)

H) Instagram Statistics

• Instagram offers 2nd highest ROI among other social channels for marketers. (HubSpot, 2022)
  
• Instagram has 84x more engagement than Twitter and 10x more than Facebook. (Ignite Visibility, 2018)
  
• Photos on Instagram displaying faces get 30% more likes than photos without faces. (Louise Myers Visual Social Media, 2020)
  
• There are more than 1 billion Instagram users that are active monthly. ( Omnicore, 2021)

I) Facebook Statistics

• Facebook has 1.91 billion users that are active daily. (Zephoria, 2021)
  
• The average CTR for Facebook ads is 0.9%. (WordStream, 2020)
  
• 79% of internet users in the US have Facebook (beating out Instagram, at only 32%). (Ignite Visibility, 2018)

• The average US Facebook user is expected to be online for 38 minutes daily.( eMarketer, 2021)

• 85% of videos on Facebook are watched without sound. (WordStream, 2020)

J) Twitter Statistics

• About 52% of all Twitter users are on the platform daily. (Omnicore, 2020)
  
• On average, brands utilizing Twitter for business experience a 7% improvement in brand preference. (Twitter, 2020)
  
• 80% of active users access Twitter from their phones. (Brandwatch, 2020)
  
• 77% of Twitter users feel more optimistic about a brand after their Tweet has been replied to. (Brandwatch, 2020)

K) LinkedIn Statistics

• Over 1 million LinkedIn members publish content on a weekly basis. (Omnicore, 2022)
  
• The typical LinkedIn user only spends 17 minutes per month on the platform. ( Ignite Visibility, 2021)
  
• 91% of marketing executives list LinkedIn as the top place to find quality content. (Foundation Inc, 2019)
  
• Sixty-one million LinkedIn users are senior-level influencers, and 40 million are in decision-making positions. (Foundation Inc., 2019)

• 57% of traffic on LinkedIn is mobile. (Hootsuite, 2020)

• LinkedIn drives over 50% of all social traffic to B2B websites and blogs. (Foundation Inc, 2019)

L)YouTube Statistics

• One billion hours of videos are watched every day on YouTube.( YouTube, 2021)

• YouTube is the second most popular site worldwide, after Google. (Alexa, 2022)

• YouTube is the preferred source of video for 83% of consumers globally. (HubSpot, 2019)

• Over 70% of watch time on YouTube is done from mobile devices. (Sprout Social, 2020)

• The average time spent on YoutTube daily is 18 minutes. (Omnicore, 2022)

M) Infographics Statistics

• Infographics are shared 3 times more than any other visual content on social media. ( HubSpot, 2018)
  
• 41.5% of marketers say infographics and unique visuals are the most engaging content. ( Jeff Bullas, 2018)
  
• 40% of marketers cite original graphics, like infographics, as their best-performing content. (Venngage, 2020)

N) SEO Statistics

• There are over 98,000 searches per second on Google. (Internet Live Stats, 2019)

• Video content in emails can enhance CTR by up to 300%. (Omnicore, 2022)

• 74% of all search traffic worldwide comes from Google.(NetMarketShare, 2019)

• Only 0.78% of Google searchers will click on the second page. (Backlinko, 2019)

• The first five organic results account for 67% of all clicks on the first page of a Google search result. ( Zero Limit Web, 2022)

These are some of the digital marketing statistics you need to keep in mind while preparing a digital marketing strategy.

Conclusion

Digital marketing statistics show that the industry is continuing to grow rapidly, with more people engaging with digital marketing than ever before. Measuring the effectiveness of digital marketing campaigns is essential for businesses of all sizes, and the continued growth of digital marketing indicates that there are plenty of opportunities to succeed. So don’t wait – get started today!